Wyff'r VHS Cleaner Flip-top Caps

Lonnie was asked to create a custom portrait that highlighted the revolutionary flip-top cap suitable for DoubleScorpion, Rush, Jungle Juice, Old English, and all your other favorite VHS Cleaners.

An exploration of brand activations was created to target gay, kinky, and queer audiences through strategic marketing campaign ideas, events, digital engagements, and experiential activations.

Lonnie documented the process for a social media collaboration that included 35 product & artwork videos for Instagram. The artist and brand cross promoted one another on social media and email blasts at launch, and both online shops continue to cross promote. Fannybacks with Lonnie's artwork are sold in the Wyff'r store to hold the Wyff'r product accessories while Lonnie Draws' website carries the gallery art prints.

Lonnie was asked to create a custom portrait that highlighted the revolutionary flip-top cap suitable for DoubleScorpion, Rush, Jungle Juice, Old English, and all your other favorite VHS Cleaners.

An exploration of brand activations was created to target gay, kinky, and queer audiences through strategic marketing campaign ideas, events, digital engagements, and experiential activations.

Lonnie documented the process for a social media collaboration that included 35 product & artwork videos for Instagram. The artist and brand cross promoted one another on social media and email blasts at launch, and both online shops continue to cross promote. Fannybacks with Lonnie's artwork are sold in the Wyff'r store to hold the Wyff'r product accessories while Lonnie Draws' website carries the gallery art prints.

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