Projects
Bankks
NYC fashion wunderkind and award winning content creator Boomer Banks reached out to Lonnie for custom artwork to be used on Bankks Cum Rags. The screenprinting was filmed by Boomer for the launch and is still sold in Bankks online shop.
Boyslut
Lonnie provided illustrations to accompany an article in Boyslut, an erotic publication featuring real accounts of intimate and wild sexual experiences curated by Zachary Zane. This article was titled "My Grindr Date wasn't into Me, So I Fucked his Best Friend." Zachary is also the author of a weekly sex advice column in Men’s Health titled “Sexplain It".
Folsom Street Fair
As the iconic street fair planned for dance stage signage, they reached to Lonnie to create one-of-a-kind and inclusive artistic signage for Folsom Street Fair Hosted by Marget Cho! Taking the event completely virtual, Lonnie designed a digital package of screen UI for streaming on the Twitch Platform. The artwork package included artwork along with spaces for DJ footage, announcement tickers, and video bumpers between entertainment. Lonnie also designed a digital artwork space of his work for guests to browse online during the event.
Moxy Hotel
To commemorate the grand opening of the Moxy Hotel in Chicago, Lonnie was asked to design custom fans and tank tops for the hotel gift shop. The apparel was also worn by bar staff and used during drag events.
Wyff'r VHS Cleaner Flip-top Caps
Lonnie was asked to create a custom portrait that highlighted the revolutionary flip-top cap suitable for DoubleScorpion, Rush, Jungle Juice, Old English, and all your other favorite VHS Cleaners.
An exploration of brand activations was created to target gay, kinky, and queer audiences through strategic marketing campaign ideas, events, digital engagements, and experiential activations.
Lonnie documented the process for a social media collaboration that included 35 product & artwork videos for Instagram. The artist and brand cross promoted one another on social media and email blasts at launch, and both online shops continue to cross promote. Fannybacks with Lonnie's artwork are sold in the Wyff'r store to hold the Wyff'r product accessories while Lonnie Draws' website carries the gallery art prints.